User research, redesign, and development of the most visited page on a key signposting site for the field of AI safety.
Branded, designed, and developed a responsive, data-rich marketing site selling high-end tours built around golfing legends' stories.
Brand, design, and Webflow development — complex CMS filters/sorting enable fast discovery of products relevant to site visitors.
"Emily worked with me and the team at AISafety.com to bring a massive upgrade to our most viewed page, Events and training. She independently conducted important user research, and brought ideas and vision to the product — all the while, really open to feedback, and flexible. I look forward to seeing the impact she can bring to the EA space using a user-centred and data-driven lens!"
Melissa Samworth
Designer / front-end developer, AISafety.com
"Emily led the redesign of one of the resource pages on AISafety.com. Her communication was excellent, she collaborated well with our existing designer, and the end result was a page dramatically better than the original. I hope we can work together again in the future."
Bryce Robertson
Product manager, AISafety.com
"Emily took a complex subject and expertly translated it into a beautiful website accessible to the general public. She navigated the design to delivery phases quickly, all the while capturing design insights from the team. She led a brand refresh, including new logotype, typography, and copy. And then launched the site, all without trouble. We're quite happy with the final result."
James Norris
Founder, Center for Existential Safety
"Emily has shown the ability to be both tactical, leveraging Figma and Webflow to great effect, and strategic, anticipating user needs and informing product vision — a rare combination, in my experience."
Riley Crane
Founder, Pardon my Language
"I can't recommend Emily enough for her incredible work as a web designer and developer. She took on our project, with an extremely difficult set of requirements, and she tackled it head-on with so much skill and dedication."
Megan Robinson
Senior UI/UX designer, Mammoth
"I had a million ideas, and Emily's calm and guided questioning helped me to narrow down my visions and her skills allowed them to become real. I loved her attention to my thoughts and how she would take notes to know exactly what we discussed and what was to be done."
Dorianne Schmidt
Founder, Therapies Connexion
I'm a freelance fullstack designer and frontend engineer who has been interested in making AI go well since late 2025. I'm from Belfast (norn iron) and I live in Barcelona (català, sisplau).
After taking the Introduction to Effective Altruism course late last year, I was sure I wanted to focus on AI safety, and I've been figuring out how I can best make an impact since then. I've recently completed two projects with AISafety.com and IAIGA.org, attended EAG London 2026, and am actively looking for more ways to bring design and engineering capacity into the ecosystem. If you have a website that needs an upgrade, or are looking to build a custom tool, let's talk.
This site's design is inspired by the forged iron details found on balconies and railings all over Barcelona. I love the combination of functional and beautiful solutions, and it always impresses me to see that level of care being brought to a craft.
